28TB host-managed SMR platform comparison

Toshiba MA11 vs WD Ultrastar HC680

Verified spec guide ·

Toshiba MA11 versus WD Ultrastar HC680 is not primarily a speed contest. Both are 28TB-class enterprise density choices that require host-managed SMR awareness, so the first question is infrastructure fit.

The winner depends on which vendor platform your software, support process and procurement channel can qualify. Capacity alone does not decide the purchase because both drives target controlled-write storage rather than ordinary random-write NAS use.

Left
MA11 28TB family
Right
WSH722880ALN6L4
Decision
Architecture first
Availability
Live rows below
Quick answer

Choose Toshiba MA11 if your Toshiba channel, firmware plan and HM-SMR storage stack are qualified for MA11. Choose WD Ultrastar HC680 if your infrastructure already supports WD UltraSMR/HC680 and you value WD's documented model variants. Choose neither for conventional NAS or unqualified RAID.

Decision

MA11 28TB vs Ultrastar HC680 28TB: quick comparison

Use this as the procurement-level screen before looking at live price rows.

Decision pointArchitecture
MA11 28TBHost-managed SMR
Ultrastar HC680 28TBUltraSMR / host-managed SMR
Decision pointCapacity
MA11 28TB28TB public MA11 branch
Ultrastar HC680 28TB28TB HC680
Decision pointInterface
MA11 28TBSATA 6Gb/s in public MA11 material
Ultrastar HC680 28TBSATA 6Gb/s
Decision pointCache/buffer
MA11 28TB1GiB
Ultrastar HC680 28TB512MB
Decision pointWorkload class
MA11 28TB550TB/year class
Ultrastar HC680 28TB550TB/year
Decision pointBest workload
MA11 28TBQualified Toshiba HM-SMR bulk storage
Ultrastar HC680 28TBQualified WD UltraSMR bulk storage
Decision pointMain limitation
MA11 28TBExact public order codes need channel verification
Ultrastar HC680 28TBNot a normal CMR replacement
Decision pointDecision metric
MA11 28TBToshiba qualification and channel support
Ultrastar HC680 28TBWD UltraSMR ecosystem support

Capacity impact by bay count

This shows the capacity delta only. The financial answer comes from the live $/TB rows on the page.

Drive count4 bays
MA11 28TB raw112TB
Ultrastar HC680 28TB raw112TB
Raw delta0TB
Drive count6 bays
MA11 28TB raw168TB
Ultrastar HC680 28TB raw168TB
Raw delta0TB
Drive count8 bays
MA11 28TB raw224TB
Ultrastar HC680 28TB raw224TB
Raw delta0TB
Drive count12 bays
MA11 28TB raw336TB
Ultrastar HC680 28TB raw336TB
Raw delta0TB
Current market status

No exact in-stock live row is currently matched for MA11 28TB family / WSH722880ALN6L4. Relevant live alternatives are shown so the page does not collapse into an empty catalogue.

Exact rows plus relevant live alternatives

Live prices · updated every 4-5 hours · last checked 25 min ago · one side may be unavailable in exact live stock

Best $/TB in this tier
3TB HUS724030ALS640 CMR at $15.13/TB — $45 for 3TB
3TB HUS724030ALS640
CMR
3TB · 7200rpm · TB/yr · yr
$15.13/TB · $45Buy
4TB HUS726040ALS210
CMR
4TB · 7200rpm · TB/yr · yr
$16.15/TB · $65Buy
3TB HUS724030ALA640
CMR
3TB · 7200rpm · TB/yr · yr
$20.00/TB · $60Buy
10TB HUH721010AL5200
CMR
10TB · 7200rpm · TB/yr · 5yr
$23.50/TB · $235Buy
14TB WUH721414ALE604
CMR
14TB · 7200rpm · TB/yr · yr
$24.29/TB · $340Buy
4TB HMS5C4040ALE640
CMR
4TB · 7200rpm · TB/yr · yr
$24.73/TB · $99Buy
14TB WUH721414ALE6L4
CMR
14TB · 7200rpm · TB/yr · yr
$25.00/TB · $350Buy
14TB WUH721414ALE604
CMR
14TB · 7200rpm · TB/yr · yr
$25.00/TB · $350Buy

Workload rating is recorded per part number from Seagate's datasheet for that exact model, not blanketed across the line — two drives of the same capacity can differ because they are different generations. A dash means the figure is not stated for that listing. Recording technology comes from the manufacturer's published CMR/SMR list; a model absent from that list is shown as UNVERIFIED rather than guessed. Rows priced above 3× this line's in-stock median are flagged and excluded from the winner callout and from every median we compute.

Live acquisition math for exact comparison rows

This table is computed from live DatacenterDisk rows when an exact in-stock match exists. It is intentionally blank for unavailable models rather than filled with stale prices.

No exact in-stock row is available right now. Use the availability table for nearby live alternatives, then re-check the exact model before ordering.

The shared constraint

Both products live in the host-managed SMR world. That means the software stack has to understand how writes are placed and sequenced. If the buyer cannot validate that path, neither drive should be chosen for the workload.

This is why the comparison does not crown a universal 28TB winner. The right answer follows the platform that has been qualified.

Where HC680 has an information advantage

In the verified sources used here, WD publishes detailed HC680 model families and a data sheet with explicit UltraSMR context. That makes HC680 easier to describe as a procurement object when the buyer needs a public model-code trail.

Toshiba's public MA11 material identifies capacity, host-managed SMR architecture and Mx11 platform attributes, but exact orderable MA11 codes should be confirmed through the channel before quoting.

Economics and density

At 28TB, both drives offer the same headline slot density. The economic difference therefore comes from live acquisition price, qualification cost, support comfort, firmware tooling, spares and fleet standardization.

If neither exact product is live in stock, the alternatives shown here are context only. A CMR 28TB or 24TB drive is not a drop-in equivalent to a host-managed SMR platform.

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Toshiba MA11 28TB
Toshiba HM-SMR guide
WD HC680 28TB
WD UltraSMR guide
HC590 vs HC680
CMR versus UltraSMR decision
Toshiba hub
Live MG and N300 pricing
Toshiba deals
Price-history verdicts for Toshiba drives
Seagate Exos
The deepest Seagate enterprise line
WD Ultrastar
WD enterprise capacity drives
CMR drive list
Recording method checks by model

Frequently asked questions

Is Toshiba MA11 a direct competitor to WD HC680?

Yes in the 28TB host-managed SMR enterprise-density sense, but exact infrastructure support and channel availability decide the actual purchase.

Which is better for normal NAS?

Neither is the default. Use a CMR drive such as Toshiba MG11, WD HC590 or Seagate Exos/IronWolf Pro for conventional NAS unless the platform explicitly supports HM-SMR.

Why does HC680 look more specific here?

WD publishes detailed HC680 public model-code data. The MA11 public material verified here identifies the family and architecture, while exact orderable codes require channel confirmation.

Should I buy purely by the lowest price per TB?

No. Price per TB is the first screen, not the whole decision. Match recording method, interface, bay count, firmware support, warranty position and rebuild risk before accepting the cheapest row.

Sources

Specification claims on this page were checked against the pages below on 1 September 2026. Where a widely-repeated figure did not survive that check, we report what the source says now and say so in the text rather than repeating the familiar number.

  1. Toshiba Electronic Devices & Storage Corporation - Toshiba launches Mx11 family with MG11 and MA11 (Toshiba.Semicon-Storage.com, 2024)
    Used for: MA11 27TB/28TB host-managed SMR positioning, Mx11 shared platform, SATA interface, 1GiB buffer and workload/reliability class
  2. Western Digital - Ultrastar DC HC680 product page (WesternDigital.com, 2026)
    Used for: HC680 26TB/27TB/28TB SATA SMR product family, current 28TB SKU and support links
  3. Western Digital - Ultrastar DC HC680 data sheet (WesternDigital.com, October 2024)
    Used for: host-managed SMR explanation, UltraSMR/eAMR/OptiNAND platform, WSH722880 model family, 28TB SATA, 512MB buffer, 7200 RPM, 265MB/s maximum sustained transfer rate and workload/reliability figures
  4. Western Digital - SMR HDD technology for AI data centers (blog.WesternDigital.com, 2025)
    Used for: UltraSMR context, host-managed SMR stack requirements and suitable controlled-write workloads
  5. Zoned Storage - Shingled Magnetic Recording hard disks (ZonedStorage.io, 2026)
    Used for: sequential-write-required zones and ZBC/ZAC host-management behavior for host-managed SMR disks
  6. DatacenterDisk Research - Live price and stock database (DatacenterDisk.com, Live)
    Used for: current product availability, live prices, stock state, condition labels and cost-per-terabyte calculations